The Field activation strategy
In 2014, tiring of shallow ‘pop-ups’, people were turning to ‘meanwhile use’ as an approach which might support development while distributing benefit beyond the developer. The meanwhile use of the Preston Barracks site in Brighton was not obvious, the site being awkwardly located and invisible behind high walls.
From Now On set the strategy for the piece, drawing in local partners and working closely with the developer, U+I, to re-iterate and tailor a version of the something we’d previously developed for them in London as Central Research Labs. We proposed the ‘field’ as a propostion – whether field of dreams or field of play – it went on to become a successful hub for young creatives designing and making physical products.
Client: Cathedral Group, U+I Plc
Team: Daniel Charny, Moira Lascelles, James Tooze
Categories: Research & strategy
WHAT WE DO
We’ve curated exhibitions, delivered activity programmes and publications, and shaped the purpose and identity of the organisations and institutions that house them.
Facing uncertain futures, we’ve been speculating about cities and high streets, museums and shops, communities, work and education.
We’ve designed workshops and facilitated conversations, enabling big, complex and/or diverse groups of people articulate and shape their ideas
We create tools, formats and programmes, that motivate and inspire learners to unlock their potential and shift their horizons