The Incidental, an experiment in community engagement for the British Council2019-09-04T18:11:42+00:00

Project Description

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The Incidental, an experiment in community engagement

In 2009 The British Council asked us to curate their traditional showcase of British Design at the Milan Furniture Fair. We questioned if any exhibition they hosted could rival the biggest players in design and furniture, for whom Milan is their annual opportunity to make some noise.

Working from a research led process, and gathering a crack team around us, our proposal took form as a newsdesk (hub) + newspaper + distribution network which tapped into the fast pace of festival gossip and worked with nascent social media.  This positioned the British Council as a valuable connector and facilitator, and they liked it so much they ran it again for London Festival of Design 2010.

Project details

Year: 2009
Client: British Council ADF
Team: Daniel Charny, Dee Halligan in collaboration with Berg’s Schulze & Webb, Abake’s Maki and Jerome Rigaud
Categories: Creative programmes, Curating

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